The Hong Kong Broadcasting Scene - 9 Programme Genres
9.1 Domestic Free Television Programme Service9.2 Domestic Pay Television Programme Service
9.3 Sound Broadcasting
1 History2 The Broadcasting Landscape3 Transmission Modes4 Penetration of Different Broadcasting Services5 Broadcasting revenues6 Investment in TV Industry7 Viewing Habits8 Programme Sources9 Programme Genres10 Programmes and Channels for Minority Ethnic Groups in Hong Kong11 New Advertising Modes12 Compliance with Regulatory Requirements13 Developments of Pay TV Services in Hong Kong14 Hong Kong as a Regional Broadcasting Hub15 Hong Kong as a Stepping Stone into the Mainland Market

9.2 Domestic Pay Television Programme Service

A wide variety of channels were offered on the domestic pay television programme services, including entertainment and variety channels (26%), news and information channels (18%), movie channels (11%) and documentaries/learning channels (about 10%).

Figure 22 : Nature of Domestic Pay Television Channels

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HKCTV offered a basic package consisting of over 40 channels and a number of other programme packages and premium channels in more than nine languages. A survey commissioned by the Authority in 2003 indicated that the mostly watched channels of HKCTV were News 2 (26%) and Movie 1 (14.4%) channels.

PCCW Media launched its multi-channel "now Broadband TV" service in September 2003. Its number of channels increased from 21 at service launch to over 40 as at end of August 2004.

Galaxy commenced its service branded "exTV" in February 2004. As at August 2004, Galaxy's "exTV" service comprised over 30 channels.

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