5.2 Subscription Revenue
According to published figures, the growth in HKCTV's turnover
(including mainly subscription revenue and also some advertising
revenue) has been steady in the past 5 years, from HK$1.5 billion
in 2000 to HK$1.9 billion in 2004 (Figure 15).
Figure 15 : Turnover of Pay TV Business of i-Cable Communications Limited
The subscription revenues of PCCW Media and Galaxy are not publicly available.
The period under review saw vigorous competition in the domestic pay television
market. The licensees all offered promotional package at reduced
subscription fees as shown in Figure 16.
Figure 16 : |
|
Packages Offered by the Domestic Pay Television
Programme Service licensees |
Licensees |
Basic Package |
Promotional Package |
HKCTV |
Standard Monthly Fee:
$308 |
- |
|
Choice Entertainment Offer of 22 infotainment channels
($129 / 12-month contract) |
|
Galaxy |
Standard Monthly Fee:
$198 |
- |
|
Bundled service: Basic package of more than 40 channels
+ 10Mbps broadband service provided by HGC ($248 / 18-month
contract) |
- |
|
Basic package at $168 per month with 6-month free
service (average $112 / 18-month contract) |
|
PCCW Media |
Offering
pay-per-channel
tariff from $10-
$62 per channel
per month |
- |
|
Get one free channel for each subscribed channel |
- |
|
30 channels ($138 / 12-month contract) |
|
|