The Hong Kong Broadcasting Scene - 8 Programme Genres

picture 8.1  Domestic Free Television Programme Service
8.2  Domestic Pay Television Programme Service 8.3  Sound Broadcasting

8.1 Domestic Free Television Programme Service

During the period under review, drama series remained the dominating programme genre during prime time on the Cantonese channels. Generally, drama series on ATV were mainly imported from the Mainland and Taiwan and those on TVB were mostly in-house productions. However, during the period, both stations also imported a number of Korean drama series which proved to be quite popular with the local audience. Apart from drama series, there were a number of popular station-produced talent shows and quiz cum game shows.

Figure 20 :   Weekly Hours of Different Programme Types Broadcast on ATV Home and TVB Jade


On the two English channels, business/financial programmes, news/weather programmes, documentaries, enrichment programmes, children's animation, imported popular drama series, sports programmes, magazine/talk shows, feature films and current affairs remained the main staple of programmes. Both stations imported a variety of documentaries and infotainment programmes such as cooking programmes, health/medical programmes, holiday/travel programmes and fashion shows as well as award-winning drama series.

Figure 21:   Weekly Hours of Different Programme Types Broadcast on ATV World and TVB Pearl


14 Hong Kong as a Stepping Stone into the Mainland Market 13 Other Licensable Television Programme Services 12 Hong Kong as a Regional Broadcasting Hub 11 Compliance with Regulatory Requirements 10 Advertising Modes 9 Programmes for Minority Ethnic Groups in Hong Kong 8 Programme Genres 7 Programme Sources 6 Investment in TV Industry 5 Broadcasting revenues 4 Penetration of Different Broadcasting Services 3 Transmission Modes 2 The Broadcasting Landscape 1 History