Out of a total of 2.29 million households in Hong Kong12,
2.275 million television households13 or 6.43 million
viewers (aged 4 or above)14 were receiving free-to-air
television, representing a penetration rate of above 99%.
The total number of subscribers of licensed pay television
services continued to rise. The penetration of the licensed
domestic pay television services in terms of the aggregate
subscribers was 67% of the total households as at end of August
2006, an increase of 12.5% over the previous year.
Figure 12 : |
|
Penetration of Licensed Television Services
in Hong Kong |
The year 2005-06 saw a significant increase in the number
of total subscribers to the licensed pay television services
from 1,220,000 to 1,530,000 (or 25% increase)15.
The changes in total subscribers from 2000 to 2006 are shown
in Figure 13.
Figure 13 : |
|
Subscribers to Licensed Pay Television Services
in Hong Kong |
12 |
|
Source : Census and Statistics
Department. |
|
|
|
13 |
|
"Television households" means households
with at least one TV set currently in working order;
or with one not in working order but will repair or
renew in near future. Source: CSM Media Research. |
|
|
|
14 |
|
Source: CSM Media Research. |
|
|
|
15 |
|
Some subscribers were counted more than once if they subscribed to more than one service. |
|