Section 1 2 3 4 5 6 7 8 9 10 11 12 13

4. Penetration of Different Broadcasting Services

Out of a total of 2.29 million households in Hong Kong12, 2.275 million television households13 or 6.43 million viewers (aged 4 or above)14 were receiving free-to-air television, representing a penetration rate of above 99%.

The total number of subscribers of licensed pay television services continued to rise. The penetration of the licensed domestic pay television services in terms of the aggregate subscribers was 67% of the total households as at end of August 2006, an increase of 12.5% over the previous year.

Figure 12 :   Penetration of Licensed Television Services in Hong Kong


The year 2005-06 saw a significant increase in the number of total subscribers to the licensed pay television services from 1,220,000 to 1,530,000 (or 25% increase)15. The changes in total subscribers from 2000 to 2006 are shown in Figure 13.

Figure 13 :   Subscribers to Licensed Pay Television Services in Hong Kong



Source : Census and Statistics Department.


"Television households" means households with at least one TV set currently in working order; or with one not in working order but will repair or renew in near future. Source: CSM Media Research.


Source: CSM Media Research.


Some subscribers were counted more than once if they subscribed to more than one service.