The total number of households in Hong Kong was
2.227 million as at August 20044. There were 2.195 million
television households5 and 6.6 million viewers (aged
4 or above)6 in Hong Kong who were receiving free-to-air
television, representing a penetration rate7 of about
The total number of subscribers to licensed pay television services
continued to rise, due to the launch of new services by PCCW Media
and Galaxy in September 2003 and February 2004 respectively. The
penetration of the licensed domestic pay television services in
term of the aggregate subscribers was 44.5% of the total households
as at end of August 2004.
The year 2003-2004 saw a significant increase in the number of total subscribers to the licensed pay television services (990,000)8. The changes in total subscribers from 2000 to 2004 are shown in figure 11.
|Figure 10 :
||Penetration of Licensed Television Services in Hong
|Figure 11 :
||Subscribers to Licensed Pay Television Services in
4Source : Census and Statistics
5Source: Nielsen Media Research.
"Television households" means the number of households with at least
a TV set in working order or one not in working order but will be
repaired in 7 days.
6Source: Nielsen Media Research.
7"Penetration" means the percentages
of the total households in Hong Kong receiving domestic free TV,
subscribing to pay TV or having access to non-domestic TV services
via SMATV receiving systems.
8The total number of subscribers
include multiple counts as some have subscribed to more than one