1. �ƽX�a���q���A�� 2. �s���P�ӵo�P�ξ֦��v�W�ިƩy
  3. �v���θ�C��֦��v�ư� 4. �~�Ȧu�h
  5. 2007�~�׼s���A�ȷN���լd 8. �����Ш|
  7. �q���ιq�x�s���Ը߭p�� 8. �����Ш|

�� �� �s �� �A �� �� �� �D

�B �z �� �D

2006 �~ 9 �� �� 2007 �~ 8 �� �� �� �A �s �� �� �@ �B �z �F 1 134 �� �� �� �s �� �� �c �A �� �� �� �D �� ��29 ( �A �� 2 568 �v �� �D ) �A �P 2005 �� 06 �~ �P �� �� �� ( 1 277 �� �� �� �A �A �� 5 885 �v �� �D ) �A �� �D �� �� �� �� �� �� �� 11.2% �A �� �� �D �v �� �h �� �� 56.4% �C �v �� �� �T �� �� �� �� �z �B �B �� �� �� �� �� �v �O �A �B �z �F �� �� 1 022 �� �� �� ( �A �� 2 354 �v �� �D ) �C �� �� �� �D �� �� �L �H �W �A �� �� �� �� �� �c �� �H �� �� �p �A �� �� �� �m �s �� �� �� �� �z �� �� �� �n �� 11(1) �� �� �A �� �d �� �A �Y �� �D �� �e �� �� �A �� �H �� �k �� �B �P �� �� �� �� �~ �� �u �h �� �� �p �C 2006 �� 07 �~ �� �� �s �� �A �� �� �s �� �� �c �� �� �� �� �D �� �� �� �� �� �p �A �i �� �O �� �� �� 32 �� �� 33 �C

29  

�o �� �� �r �] �A 84 �� �� �� �� �� �� �D �� �� (�A �� 84 �v �� �D) �A �� �� �� �� �� �w �� �� �q �T �� �z �� �� �d �C

�� 32:   �� �s �� �A �� �� �� �� �� �D �� �� �� �� ��
( 2006 �~ 9 �� �� 2007 �~ 8 �� )

��


�� 33 :   �� �s �� �� �c �� �� �� �� �D �� �� �� �� ��
( 2006 �~ 9 �� �� 2007 �~ 8 �� )


�s �� �� �c �� �D �� �� �� �� �� �D �v ��
�L �� �q �� 418 1 282
�� �u �q �� 175 193
�� �w �q �� 140 293
�� �~ �q �x 93 118
�� �� �q �x ( �q �x ) 74 128
�� �� �q �x ( �q �� ) 34 97
�q �� �C �� 30 32
�L �� �� �O �q �� 18 18
�s �� �q �x 15 173
�� �T �� �� 1 1
�� �� �� �� 1 1
�h �� �@ �� �s �� �� �c 50 147
�D �� �P �� �c 1 1
�` �p 1 050 2 484

�� �� �s �� �� �B �z �� �� �D �� �� �� 28 �� ( 130 �v �� �D ) �A �P �W �� �� �i �P �� �� 34 �� �� �� ( 539 �v �� �D ) �� �� �A �j �� �� �� 17.6% �C �b �� �� �� �� �B �z �� �� �� �� �A 9 �� ( 32.1% ) �A �� �� �a �� �O �q �� �` �� �A �� �B 8 �� ( 28.6% ) �A �� �� �a �K �O �q �� �` �� �A �� �B 3 �� ( 10.7% ) �A �� �n �� �s �� �A �� �B 2 �� ( 7.1% ) �A �� �� �� �q �x �� �q �x �A �� �B 1 �� ( 3.6% ) �A �� �� �� �q �x �� �q �� �A �� �A �� �l 5 �� ( 17.9% ) �w �� �W �L �@ �� �s �� �A �� �C �g �� �� �B �z �� �U �� �s �� �A �� �� �D �� �� �� �� �� �� �A �i �� �� �� 34 �C

�� 34:   �s �� �� �� �B �z �U �� �s �� �A �� �� �D �� �� �� �R
( 2006 �~ 9 �� �� 2007 �~ 8 �� )

��

2006 �� 07 �~ �s �� �� �P �v �� �� �T �� �� �� �� �z �B �B �� �B �z �� �� �D �� �� �i �� �� �� 35 �C

�� 35:   �s �� �� �P �v �� �� �T �� �� �� �� �z �B �B �� �� �B �z �� �� �D ( 2006 �~ 9 �� �� 2007 �~ 8 �� )

�� �� �m �s �� �� �� �� �z �� �� �� �n �� (11)1 �� �d ��
�� �� �m �s �� �� �� �� �z �� �� �� �n �� (11)1 �� �d ��
�` �p
�� ��
�� �� ��
�s �� �� �v �� �B �B �� �s �� �� �v �� �B �B �� �v �� �B �B ��
�� �� �� �� 19 53 9 749 220 1 050
�� �D �v �� 50 69 80 2 006 279 2 484


�` �p: �s �� �� 28 �� �� �� �� 130 �v �� �D
�v �� �B �B �� 1 022 �� �� �� ��2 354 �v �� �D

�� �D �� ��

�N �s �� �� �~ �� �B �z �� 19 �� �� �D �� �� �� �� �� �A 11 �� �� �� ( 57.9% ) �P �` �� �� �` �� �� �� �� �� �� �A 3 �� �� �� ( 15.8% ) �P �s �i �� �� �A 3 �� �� �� ( 15.8% ) �P �P �� �� �� �� �� �A �l �U 2 �� �� �� ( 10.5% ) �h �P �m �s �� �� �� �n �� �� �C �j �� �� �� �D �� �� �� �� �� �A �� �� �� �� �A �X �� �� �[ �� �� �D �� �B �X �a �Y �� �� �� �B �� �y �M �` �� �� �e �� �� �� �C �� �� �� �� �B �z �� �� �D �� �� �� �� �� �� �� �� �p �A �� �� �� �� 36 �C

�� 36:   �s �� �� �� �B �z �� �D �� �� �� �� �� �� ��
( 2006 �~ 9 �� �� 2007 �~ 8 �� )

��

�N �� �A �s �� �� �V �� �� �s �� �� �c �o �X 3 �� �u �� �L �H �W �q �� �v �B 13 �� �u �U �� �v �B 4 �� �u �j �P �U �� �v �B 1 �� �u �Y �� ĵ �i �v �M �I �H 2 �� �@ �� �C �� �� �s �� �� �b 2006 �� 07 �~ �� �B �z �� �D �� �� �� �@ �X �� �� �M �A �H �� 1990 �~ 3 �� �� 2007 �~ 8 �� �� �� �� �� �n �� �r �A �� �� �� �� 37 �� 38 �C

�� 37:   �s �� �� �B �z �� �D �� �� �@ �X �� �M �w
( 2006 �~ 9 �� �� 2007 �~ 8 �� )

�s �� �� ��
�M �w
�� �w �q �� �L �� �q �� �� �� �� �u
�q ��
�L �� �� �O
�q ��
�� �~ �q �x �� �� �q �x �` �p
�L �� �� �i 0 1 0 0 0 0 1
�� �� �` �N �� �� �W �� 0 0 0 0 0 0 0
�� �L �H �W 1 1 0 0 1 0 3
�U �� 2 5 4 1 0 1 13
�j �P �U �� 0 0 3 0 0 1 4
ĵ �i 0 0 0 0 0 0 0
�Y �� ĵ �i 0 0 1 0 0 0 1
�@ �� 0 1 0 1 0 0 2
�D �p �n �� 0 0 0 0 0 0 0
�` �p 3 8 8 2 1 2 24

 
�� 38 :   �s �� �� �B �z �� �D �� �� �@ �X �� �M �w
( 1990 �~ 3 �� �� 2007 �~ 8 �� )

�s �� �� �� �M �w �� �w �q �� �L �� �q �� �� �� ��
�u �q �� *
�q ��
�C �� @
�L �� ��
�O �q �� +
Starvision Starbucks �� �~ �q �x �s �� �q �x �� ��
�q �x#
�� �� �e �W! �` �p
�L �� �� �i 73 77 15 0 2 1 0 3 2 3 1 177
�� �� �` �N
�� �� �W ��
14 10 3 0 0 0 0 2 1 0 0 30
�� �L �H �W 1 1 0 0 0 0 0 1 0 0 0 3
�U �� 126 145 32 6 8 6 1 30 16 26 0 396
�j �P �U �� 97 85 39 3 0 2 0 34 27 3 0 290
ĵ �i 51 36 23 0 1 2 0 16 18 2 0 149
�Y �� ĵ �i 28 26 11 0 1 1 0 4 21 1 0 93
�@ �� 13 14 5 0 3 0 0 2 4 0 0 41
�D �p �n �� 0 0 0 0 0 0 0 1 0 0 0 1
�` �p 403 394 128 9 15 12 1 93 89 35 1 1 180


*

 

�� �� �� �u �q �� (�e �� �E �� �� �u �q �� �� �� �� �q) �� 1993 �~ 10 �� �� �J �A �� �A �� �W �C �X �� �O 1993 �~ 10 �� �� 2007 �~ 8 �� �� �� �r �C

@

 

�q �� �C �� (�e �� �q �T �� �� �� �� �v �|) �� 1998 �~ 3 �� �� �J �A �� �A �� �W �C �X �� �O 1998 �~ 3 �� �� 2007 �~ 8 �� �� �� �r �C

+

 

�L �� �� �O �q �� (�e �� �� �e �� ��) �� 2003 �~ 12 �� �� �J �A �� �A �� �W �C �X �� �O 2003 �~ 12 �� �� 2007 �~ 8 �� �� �� �r �C

#

 

�s �� �� �� 1995 �~ 11 �� �} �l �B �z �� �� �� �� �q �x �` �� �� �� �D �A �� �W �C �X �� �O 1995 �~ 11 �� �� 2007 �~ 8 �� �� �� �r �C

!

 

�� �� �e �W (�� �� �e �W �� �� �� �� �� �q) �� �D �� �s �� �� �� �� �� �� �P �� �c �C

 
����