The respective audience shares were rather stable throughout the year, with domestic free TV accounting for 88% (TVB 65% and ATV 23%), and domestic pay TV and non-domestic TV 12% (HKCTV 10%). According to the survey commissioned by the Authority in 2002, nearly all respondents (99.6%) had watched television during the seven days prior to interview and, on average, the general public spent 3.15 hours a day watching the domestic free television programme services of ATV and TVB.
Figure 15 : Trends in Television Audience Shares
During the year, the weekly average prime time (7:00pm - 11:00pm) audience rating of TVB Jade was between 22 TVRs11 and 30 TVRs, 3 to 4 times higher than that of ATV Home at 5 TVRs to 8 TVRs. The weekly average prime time audience rating of HKCTV remained at 1.8 TVRs.
|Figure 16 :
||Prime Time (7:00pm - 11:00pm) Average Audience Ratings
of ATV Home & TVB Jade
11 1 TVR represents approximately 65,640 aged 4+ viewers in 2004 (Source : Nielsen Media Research).