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10.1 Television
Under the current regulation, ATV and TVB are allowed to broadcast
a total of 10 minutes of advertising per hour between the period
from 5:00pm and 11:00pm (main period) and a maximum of 18% of the
total broadcast for the remaining hours (other hours). An analysis
on the advertising usage by both stations showed that the Chinese
channels recorded a higher utilization rate than the English channels
both in the main period and in other hours. However, the utilization
rate on the Chinese channels in the main period showed a gradual
decrease from 97% to 82% over the past year.
Figure 25 : Utilization Rate of Commercial Time Allowed on
Cantonese Channels
Figure 26 : Utilization Rate of Commercial Time Allowed
on English Channels
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