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10.2 Sound Broadcasting
Under the licences, sound broadcasting licensees were allowed to
broadcast advertising materials not exceeding 12% of the broadcasting
time. On the Cantonese channels, about 4.2% of the broadcasting
time was used for advertising material (representing a 35% utilization
rate), while the utilization on the English channels was much lower
at 0.2% of the broadcasting time (1.9% utilization rate). The utilization
rate on the Cantonese channels fluctuated between 28% and 41% during
the period under review.
Figure 27 : Utilization Rate of Commercial Time Allowed on
Radio
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