Hong Kong is a broadcasting hub in the Asia Pacific Region with 14 non-domestic television programme service licensees operating and broadcasting from Hong Kong. Altogether they broadcast a total of 145 satellite television channels serving over 300 millions viewers in the Asia-Pacific region, Europe and Africa, of which 42 channels were receivable in Hong Kong. The footprints of two major satellites Apstar IIR and AsiaSat 3S are shown in Figure 29.

Figure 29 :

Footprint of Satellite Broadcasting

ZOOM

(Note : - footprint of Apstar IIR; - footprint of AsiaSat 3S)

A summary of the non-domestic television programme services as at August 2007 is set out in Figure 30.

Figure 30 :

List of Non-Domestic Television Programme Services

Licensee Date of Launch of Service No. of Channels (no. receivable in HK) Nature of Channels Target Markets Satellite 1. Starvision Hong Kong Limited 4.1991 25 (0) General entertainment, movie, music, sports & news etc. Asian region including the Mainland, India & Middle East AsiaSat 3S 2. TVB Pay Vision 8.1998 27 (0) Drama, general entertainment, movie, & news etc. Asian region, Australia & Europe AsiaSat 3S Apstar IIR PanAmSat 8 Intelsat 701 3. APT Satellite TV Development Limited 8.1998 30 (0) General entertainment, news, movies & sports Indo-China, Taiwan, Macau & HK Apstar V 4. Starbucks (HK) Limited 6.2000 1 (1) Weather, sports, music and video games etc. Asia-Pacific region AsiaSat 3S 5. MATV Limited 4.2001 1 (0) Movies & general entertainment All of Asia, Australia, Eastern Africa AsiaSat 3S 6. China Entertainment Television Broadcast Limited 3.1995 1 (1) General entertainment Mainland, Southeast Asia & Asia-Pacific region AsiaSat 3S 7. Turner International Asia Pacific Limited 1989 6 (2) News, finance, movie, children & family programmes Asia-Pacific & South Asia AsiaSat 3S PanAmSat 8 PanAmSat10 8. i-CABLE Satellite Television Limited 12.2001 1 (1) Infotainment & documentaries Asia-Pacific region AsiaSat 3S 9. Sun Television Cybernetworks Enterprise Limited 8.2000 1 (0) History & culture-related documentaries Asia-Pacific region AsiaSat 3S 10. Pacific Century Matrix (HK) Limited 11.2001 12 (10) General entertainment, finance & religious services Asia-Pacific region AsiaSat 3S MeaSat3 11. Skywave TV Company Limited 1.2005 35 (24) General entertainment, news, movies, sports & documentaries Macau, Hong Kong, Taiwan and South China AsiaSat 4 12. Asia Television Limited To be confirmed N.A. N.A. Mainland Apstar V 13. Auspicious Colour Limited 1.2006 2 (1) General entertainment & religious channel Asia Pacific Region PanAmSat 8 AsiaSat 2 14. Phoenix Satellite Television Company Limited 5.2006 3 (2) General entertainment, news and movies Mainland and Asian region AsiaSat 3S

In terms of business models, the majority of the non-domestic television programme service licensees produce their own television channels. With the creation of their own channel brands, revenue of these licensees is mainly derived from the sale of advertising time and licensing of their channels to other television operators in the region. Some other non-domestic television programme service licensees focus on providing uplinking facilities to other broadcasters and hence television broadcasting is not their major business. These licensees are usually subsidiaries of satellite facility operators.