Out of a total of 2.32 million households in Hong Kong15, 2.29 million television households16 or 6.48 million viewers (aged 4 or above)17 were receiving free-to-air television, representing a penetration rate of about 99%.
The total number of subscribers of licensed pay television services continued to rise. The penetration of the licensed domestic pay television services in terms of the aggregate subscribers was 79.3% of the total households as at end of August 2007, an increase of 12.3% over the previous year.
| Figure 12 : |
|
Penetration of Licensed Television Services in Hong Kong |
The year 2006-07 saw a significant increase in the number of total subscribers to the licensed pay television services from 1 530 000 to 1 840 000 (or 20% increase)18. The changes in the total number of subscribers from 2000 to 2007 are shown in Figure 13.
| Figure 13 : |
|
Subscribers to Licensed Pay Television Services in Hong Kong |
| 15 |
|
Source : Census and Statistics
Department. |
| |
|
|
| 16 |
|
"Television households" means households
with at least one TV set currently in working order;
or with one not in working order but will repair or
renew in near future. Source: CSM Media Research. |
| |
|
|
| 17 |
|
Source: CSM Media Research. |
| |
|
|
| 18 |
|
Some subscribers were counted more than once if they subscribed to more than one service. |
|
