5.2 Subscription Revenue
According to published figures, HKCTV's turnover (including mainly subscription revenue and also some advertising revenue) has remained steady for the past 7 years, from $1.5 billion in 2000 to $1.9 billion in 2006 (Figure 16).
| Figure 16 : |
|
Turnover of Pay TV Business of i-Cable Communications Limited |
According to the annual report of PCCW Limited, holding company of PCCW Media, the turnover for its television and content segment in 2006 was $739 million.
The subscription revenue of TVB Pay Vision is not publicly available.
The period under review saw vigorous competition in the domestic pay television market. The licensees all offered promotional packages at reduced subscription fees as shown in Figure 17.
| Figure 17 : |
|
Packages Offered by the Domestic Pay Television Programme Service Licensees |
| Licensees |
Basic Package |
Promotional Package |
| HKCTV |
Standard Monthly Fee:
$359 for 82 basic channels
|
| - |
A wide variety of service packages ranging from
$40 to $42021 per month. |
|
| TVB Pay Vision
|
Standard Monthly Fee:
$198
|
| - |
Basic package of more than 40 channels bundled
with the broadband service provided by HGC at $248
per month |
| - |
Special package at $138 per month
(12-month contract) transmitted on PCCW Media’s
platform (with 20 selected channels) |
|
| PCCW Media |
Offering pay-per-channel tariff from
$15- $62 per channel per month |
| - |
Mega Sports Pack offering premium sports channels
($218/12-month contract) |
| - |
A-la-carte channel package ($20 - 138/12-month
contract) |
|
(Sources: Licensees' websites)
| 21 |
|
The package charging $420 contains
premium channels which are not included in the basic
package. |
|
