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5. Broadcasting Revenues

5.1 Advertising Revenue5.2 Subscription Revenue

5.2 Subscription Revenue

According to published figures, HKCTV's turnover (including mainly subscription revenue and also some advertising revenue) has remained steady for the past 6 years, from $1.5 billion in 2000 to $1.9 billion in 2005 (Figure 16).

Figure 16 :   Turnover of Pay TV Business of i-Cable Communications Limited


The subscription revenues of PCCW Media and TVB Pay Vision are not publicly available.

The period under review saw vigorous competition in the domestic pay television market. The licensees all offered promotional package at reduced subscription fees as shown in Figure 17.

Figure 17 :   Packages Offered by the Domestic Pay Television Programme Service licensees

Basic Package
Promotional Package
Standard Monthly
- A wide variety of special infotainment packages ranging from $70 to $248 per month.
TVB Pay Vision
Standard Monthly
- Basic package of more than 40 channels bundled with 10Mbps broadband service provided by HGC at $248 per month (18-month contract)
- Special package at $138 per month (18-month contract with 3-month free service) transmitted on PCCW Media's platform (with 20 selected channels)
PCCW Media
tariff from $5-
$168 per channel
per month
- Super Value Pack offering all selected channels ($388/18-month contract)
- A-la-carte channel package ($138/18-month contract)